Marketing is important to any business, whether big or small. Without marketing, no one will know you exist. Some small businesses manage to get by on word of mouth alone, but it’s very rare for that to be enough to keep the business afloat. It’s likely that you need to combine more than one method of marketing. But it isn’t always immediately obvious which methods you should be focusing on. Lots of different factors will play a role in which is the best type of marketing for you and your business. Smaller businesses may prefer cost-effective methods, such as internet-based activities. Meanwhile, larger firms may combine campaigns in many different media, from print to telecommunications. Decide which marketing methods are best for your business by reading the tips below.
Cost-effective Marketing Methods
Small firms need the most cost-effective marketing methods so they can attract the most attention with as little outlay as possible. Of course, cost-effective methods are still great for larger firms as well. One of the most important forms of marketing is word of mouth. You can’t rely on word of mouth alone forever, but when you’re just starting out it’s the best way to spread the word. It costs nothing, and it can build on its own, once you’ve got to some influential movers and shakers. To help make your word of mouth marketing successful, you need to network both online and offline. Attending meetings, workshops and conferences to meet people and make contacts could help you to reach the right people. Networking online can be great too, since you have access to people you don’t have access to offline.
Setting up an online presence can cost nothing if you use the right tools and can help you to increase the attention for your business. Websites and social media pages make it easier for customers to share information about you. You can also monitor the people who are engaging with you.
Picture courtesy of the Baltic Development Forum
Considering Your Customer Types
You can’t view customers as one big group. There are different types of customer who will view your products in different ways. You don’t want to put people off your business because your marketing doesn’t speak to them. You should look closely at your target audience. Consider where you might need to have different marketing methods for different customers.
Internet Marketing vs. Traditional Methods
Now that so much marketing is internet-based you may be tempted to ignore more traditional methods, such as print media or cold-calling. But these methods are still useful to both smaller and larger companies. You should combine online and offline methods. This will help you make sure you’re reaching as many people in as many different ways as possible. Hire an SEO company in Los Angeles and run social media campaigns, but look at making sales calls and printing leaflets.
Are methods such as cold-calling are too expensive to do in-house? Consider using an agency or virtual assistant. Outsourcing can save money and make more traditional marketing methods obtainable for smaller companies.